Wow! This will indeed be a change of pace for most of the HR vendor community that I have been actively marketing to and/or selling to over the last few years. Think of me now as a professional sounding board for you, your team, the executive team, the board, etc.
It’s just me and my experience in the space. I believe that a few hours of time with me can save you tens or hundreds of thousands dollars. I can give you advice on what to do and what to avoid (read “what” as activities, events and/or people). I know marketing HR services and products better than 99% of people in the world, and I co-authored a book about human capital marketing.
I love the space; I love the HR vendor community – and I believe I am now putting my skills to much better use.
Conversations with HR vendors can range from strategic to tactical. Some examples are:
- Go To Market / Launch Strategy
- Marketing Portfolio Planning
- Segmentation / Positioning Strategy
- Branding / Re-branding Strategy
- Message / Re-message Strategy
- Lead / Demand Generation Strategy
I can bring to the table sound advice on how to market effectively to a particular buyer. I’m a great guy to have in the room or on the phone as I can truly represent your interests without serving any other agenda – I have no additional products or services to sell you. I also believe that my pricing is completely affordable by all of the approximately 50,000 vendors (my estimate) serving the HR buyer.
What I am really excited about is the thought leadership I am building in regards to User Adoption Marketing. I believe this will be a true intersection point where HR and vendors that serve HR can come together and build value with each other. (More on that later.)
If you are a vendor and your firm serves the HR buyer (regardless of title), contact me to schedule some brainstorming time.
