For the last 11 years, I have been running agencies…first with Ariesnet, and then with Starr Tincup. Since graduating b-school in 1999, I have run a web development shop and a full service marketing agency. I’ve managed HR, operations, professional services, sales, marketing, business development, finance, accounting, and I’ve even taken out the trash once [...]
Monthly Archives: July 2010
My Story
29-Jul-10What I am Great At
29-Jul-10In short, conversations. I love the ebb and flow of a great conversation. I listen well and I love giving solid advice based on many years of experience. Think about the last 10 conversations that actually meant something to you. If you peer beneath the surface, you’ll see that those great conversations didn’t just happen; [...]
For HR Professionals
29-Jul-10What I believe most HR professionals need is a sounding board in regards to internal / employee communications. They either do the work themselves, or they have people internally that can do the work, or they somehow outsource it. I can instantly make you feel more comfortable with your employee communication strategies. It has been [...]
For HR Vendors
29-Jul-10Wow! This will indeed be a change of pace for most of the HR vendor community that I have been actively marketing to and/or selling to over the last few years. Think of me now as a professional sounding board for you, your team, the executive team, the board, etc. It’s just me and my [...]
User Adoption Marketing
29-Jul-10Prior to the recession, I started thinking about how folks in HR were missing some of the value of the software they had purchased. Most discussion (and intellectual resources) is typically focused on the selection of the “right” application (read: portal, suite, platform, point solution, etc). That’s all well and good…and as a marketer for [...]
About My Vision
29-Jul-10I’ve always been a “what’s next” guy. I tend to manage my life better when I have goals. So during this period of my life, I have set the next goal to be this simple: by the time I’m 50 (8 years from now), I want to be the default expert on User Adoption Marketing. [...]
Pricing
29-Jul-10My pricing is as easy as you can get. I have two different ways clients can purchase my time: an hourly rate or a daily rate. What I offer is my best advice. To be clear, I’m in the advice business, not in the deliverables business. Note: I don’t really consider myself a consultant per [...]
Contact
29-Jul-10I’m a one-man band. No admin, no employees, no interns, no one but little ol’ me. (That’s just some context for you, as it might actually take me more than 10 minutes to respond to your email or call, but I’ll get back to you as promptly as I can.) Contact coordinates: William Tincup CEO [...]
